Company Kramar – the manufacturer of complex forages and additives for domestic agricultural animals.
The trademark problem was that the main message about cooperation and communication was not directed at the main target audience. There was a task in the need to interest the main consumer. They are partners and suppliers. Therefore, a new positioning of the trademark was suggested, in which the emphasis was placed on partnership programs. A slogan: “The practice of a successful partnership.”
A large number of materials, auxiliary for sales and distribution of products were developed.
Rebranding was carried out, the logo, corporate identity was updated, printed materials and outdoor advertising were developed.
Rebranding helped to significantly increase the company’s sales.